Top Tips To Help You Publicise Your Book Launch on Social Media

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Image Source:
bit.ly/1iKTVTl

In the modern times, online marketing of books has caught up in the trend. From traditionally published author to independently self-publishing and hybrid author, online marketing of books has proved to be the best platform for every kind of author. Once authors used to sell their books by trekking from one city to another, but social media, these days, is being considered as the latest version of such old book tours. Publishers, of late, have become selective and take into consideration mostly the works from biggest authors. However, you need not worry, as you can also recreate the book tours with less money and dedication.

Prior to launching your book, you need to plan for the modern day book tour. You should build your author platform and enhance your online presence to keep people interested in your book launch.

Here are a few tools that you can use to build your book tour

  • YouTube videos
  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • Contents for your guest posts and blogs
  • Slideshare presentations
  • Google+ hangouts and posts
  • Tumblr
  • Mailing list
  • Podcasts

Make use of different communication channels to publicise your book launch. You can create a media blitz in different ways so that people can share them with their social networks.

Followings are some ways to make a big splash on the launch day

Work hard on social media – You can plan out many post-launch social media marketing events online. Invite some guests on Google+ Hangouts and interview them about the self-publishing process, experience while writing and self-publishing the book. Go live on some other social media as well and organise events.

Ways to do this

Image Source: bit.ly/1k6FzdW

Image Source:
bit.ly/1k6FzdW

  • Get in touch with people who host Twitter chats and let them know your willingness to be a guest.
  • Find out about the related Google+ Hangout shows and contact the host.
  • Make yourself available for interviews, chats, Hangouts and other online media.
  • Give a relevant and easy-to-use hashtag for your book so that you can connect your content together across Twitter, Google+, Instagram, and Facebook.
  • Spend a lot of time to publicise your book.

Create your own event – Take a leaf out of Jennifer Miller’s book and create unique marketing events for your own book. Jennifer, author of The Year of the Gadfly, who is a traditionally published author, creates her own buzz for her book with social media channels.

Ways to do this

  • Come up with some unique ideas for your book and do it wholeheartedly.
  • Organise your own events by using online tools like Togather, which connects authors and readers in person as well as online.

Create a media blitz – Jay Baer, author of Youtility: Why Smart Marketing is about Help not Hype, built a pre-book launch marketing team for publicising his book. This way, you will have a whole crew of supporters cheering on your project and wanting it to be successful. You can create a book trailer, a SlideShare presentation, and about twenty five excerpts of the book that were published on some prestigious blogs. You can build a network of like-minded individuals and also create your own blog to build trust and readership of your book.

Ways to do this

  • Invest some time to build a strong, trustworthy and informative online presence.
  • Build your base audience by blogging regularly on the relevant and niche topic.
  • Socialise with authors in same genre.
  • Work hard to build your social media marketing assets before the launch of your book so you can start working immediately post-launch.

Share your adventure – There are some authors who started as an indie writer but they are counted among the hybrid authors. They have built an enviable fan base online that keep a keen eye on the progress meters of current projects with bated breath.

Ways to do this

  • Take photos and share them on different social media like Facebook, Twitter, and Instagram.
  • Build your presence on Pinterest and register your writer’s life.
  • You can share reviews and let people know about your journey as an author, post questions-answers session.
  • Enjoy being a writer, live your dream and have fun.

Create a media kit – You should build your digital assets before your book launch so that you can give interview whenever people want it. Sarah Robinson, author of Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities, did a commendable job on the website of her book and media kit of her self-published book.

  • A photo in high resolution
  • A long and short author bio
  • Links to various social media profiles
  • Book covers in high resolutions

Ways to do this

  • Create a media kit a month prior to book launch.
  • Spread the word about your book by making it easier for people to spread the information.

A book launch is a long process and you need to watch for all the developments even after your book is released. So, invest some time in social media marketing and create a fascinating presence of yours on different media channels.

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